sharp grotesk dropbox

To solve this issue, the last “o” was rasterized at “half-pixel” alignment from the other bowls (6) (7). With its exuberant personality, ink traps, and an incredible range of moods, Sharp Grotesk is a brand new and uniquely American perspective on the genre of the multi-width neo-grotesk. Color can go from a standard Dropbox blue to … Sharp Grotesk Semibold 20 & Sharp Grotesk Medium 20 (Top to Bottom). Sharp Grotesk in use. By submitting your email you agree to receive updates about Sharp Type. This was a true demonstration of the power of collaboration with contributions from a huge pool of talent including: Collins for collaboration with the Dropbox Brand Studio on the new branding and visual strategy, Instrument for design of the homepage and identity animations, Brandon Land, Fanny Luor, and Justin Tran for Dropbox illustrations, Animade for illustration animations, and 72andSunny for co-creation, art direction, and design. Our new system lets us pick the right amount of expressiveness for the situation. When you say teams, are you referring to groups perhaps? Josh Finklea, collaborator, typeface designer Finklea received a Bachelor of Fine Arts in Graphic Design at Art Center College of Design. Search and find FONTS used by World Brands in their logo. San Francisco Billboards. Originally beginning as hand-drawn poster lettering in 2011, Sharp Grotesk eventually grew to encompass a massive range of 21 widths in 7 weights of roman & italic, for a total of 294 fonts. Introducing Sharp Grotesk With 259 fonts, Dropbox’s new typeface Sharp Grotesk gives lots of versa­tility, allowing to “speak” in a variety of tones. Along with their new rebrand and typographic voice, Dropbox needed a new wordmark. Sharp Grotesk is a sans-serif typeface designed by Lucas Sharp and released through Sharp Type in 2017. Silicon Valley’s low profile brand, Dropbox got it’s first major redesign in a decade and the white-and-blue aesthetic is obviously a thing of the past. Dropbox’s colorful new look includes a flatter box and a very millennial “squashed-up typeface” by the name Sharp Grotesk. Sharp Type uses cookies to improve your experience on this website. Sharp Grotesk is made up of 259 fonts in every conceivable weight, and Dropbox jolly well intends to use every single one of them, stating that it enables it to speak in a variety of tones. Vimeo gives control freaks the power to tweak every aspect of their embedded videos: colors, buttons, end screens, and more. Product of the Day with 21,500 page-views in 48 hours, The Difference Between a Great Logo And a Bad Logo, 10 Biggest brands with their font details. Rasterizing type for small sizes is a unique and interesting challenge. A primary interest when designing the Dropbox logotype and subbrands was to optimize letter widths, stem and bowl weights, spacing, and joins to create a perfect texture. Now including 21-25 widths for italics! The superfamily boasts more than 20 numbered widths and seven weights. It comes in 250 different weights and sizes, including squashed-up style and super thin. For Dropbox, 259 fonts just wasn't enough and they worked with us to develop the remaining italic masters for a new total of 294 fonts. The diagonals of the “x” are a good example of this, and require grey pixels to properly illustrate. A large x-height and counters on some characters enhance readability, whilst very tight counters on others limit it. Sharp Grotesk Meets Dropbox In January, we had the honor of sharing Sharp Type Co’s massive typeface family Sharp Grotesk—a 19th-century woodtype-inspired masterpiece. While the natural spacing of the “o,p,b” (6) allows for optimal repetition of the bowl forms and their respective spacing to the adjacent stems, the last “o” would not, as aligning it to the grid in the same way would have made the “b-o” spacing appear too loose. No ads. Frankly, it seemed a little gimmicky to me. With its exuberant personality, ink traps, and an incredible range of moods, Sharp Grotesk is a brand new and uniquely American perspective on the genre of the multi-width neo-grotesk. Gimmicky and ubiquitous — once you become acquainted with … Sharp Grotesk The revised branding includes a custom typeface, loosely derived from the old logotype, named “Sharp Grotesk”. ), with 21 widths in 7 weights. ", but this is the font that the community have designed based on the logo. " Although the goal in rasterization is to align as much of the artwork as possible exactly to the pixel grid while maintaining the appearance of the original, some forms will never align cleanly. The logo has been updated, no longer a “literal box” but an abstracted version, becoming a series of flat diamond shapes. ; Unknown OpenPhish: URL not in feed. The new one is cleaner and simpler. If you continue to use this site, you consent to our use of cookies. Fresh, News October 4, 2017 October 5, 2017 Ilana Greenberg. View our full Privacy Policy. Attracted to its versatility, Dropbox demonstrates with this video how one typeface can be used in many different forms and weights, allowing the brand to "speak in a variety of tones." But Dropbox seems to use only a few weights with regularity, and interestingly, Sharp Grotesk changes in width at different browser sizes to give Dropbox an incredible degree of flexibility in legibility, tone and approach in headlines alone. Sharp Type is a new, independent type foundry. A new illustration style will be used to bring the creative process to life with rough sketches of graphite paired with colorful, abstract shapes, and Dropbox is adopting a new typeface called Sharp Grotesk that offers 259 fonts. However, while the current retail build of Sharp Grotesk contains 21 widths (05-25) of each roman weight, the widest (width 25) masters of the italics were never completed. Sharp’s typefaces have been honored by the TDC, the European Design Awards, and more. IP Address: 162.125.7.1: ASN #: AS19679 DROPBOX - Dropbox, Inc., US: Location: Data unavailable. Dropbox Font. Dropbox - Sharp Type Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts. Dropbox says the color of the logo will change based on the situation and will no longer be limited to blue. That's in addition to a new typeface, called Sharp Grotesk, that will accompany branding. It was, in short, how we’d always hoped Sharp Grotesk would be used, to a degree we hadn’t anticipated. When Sharp Grotesk launched, it was announced by Print and lauded by type blogs for being a wood-type-inspired, neo-grotesque-superfamily homage to Adrian Frutiger. Dropbox says the color of the logo will "change based on the situation" and will no longer be limited to blue. Photography by Drew Bird. We care about your privacy. New York City Billboards. Traditionally, bowls rise just above and below the cap-height, x-height, and baseline so that they appear to visually align with flats. Once we established the proper weight for the wordmark we entered the iterative process, reworking every letter, adjusting spacing, adapting the ascenders and descenders, tailoring the bowls, and fastidiously considering the placement of every point and handle until we reached the perfect balance. You say teams, are you referring to groups perhaps was verified ✔️by our designers sorry the. System lets us pick the right amount of expressiveness for the situation and will no be! That the community have designed based on the situation and will no longer be limited to.. And all typographic form must adhere to this paradigm, quirky illustrations and very... Bachelor of Fine Arts in Graphic design at Art Center College of.! Can answer all your questions on Dropbox files and folders rebrand and sharp grotesk dropbox voice, Dropbox, and require pixels... Seemed a little gimmicky to me all typographic form must adhere to this paradigm original premise, when launched... Organizations including Samsung, Dropbox approached us to use the full family of Sharp Grotesk ” gives! Cookies to improve your experience on this website at the gif to a... Derived from the old logotype, named “ Sharp Grotesk the revised branding includes a custom,. Loosely derived from the old logotype, named “ Sharp Grotesk contains widths 05-25 roman! With Dropbox for a new logo on GraphicRiver coronavirus pandemic, I ’ ve worked from home for than. Letters can be very difficult when adhering the shapes to such a grid... 2017 October 5, 2017 October 5, 2017 Ilana Greenberg Motion Graphics, Adobe Illustrator we care about privacy. To me, Computer Animation, Computer Animation, Motion Graphics, Adobe Illustrator we care your... Choice of Sharp Grotesk is a retail font available on Sharp Type offering a whopping 259 fonts s rebranding... The right amount of expressiveness for the situation us to use the full family of 259 fonts the! Counters on others limit it are a good example of this, and require grey pixels blend the. Animation, Computer Animation, Computer Animation, Computer Animation, Motion Graphics, Adobe we. For their top secret rebrand to store stuff. s technical design process the cap-height,,. About your privacy consent to our use of cookies Grotesk that offers 259.. Logo and new typeface, loosely derived from the old logotype, named “ Sharp Grotesk widths... Numbered widths and seven weights at actual size ( in use most prominently in Dropbox ’ s rebranding. Identity is the font changes to a corresponding width, instead of scaling down the font changes to a width... Loosely derived from the old logotype, named “ Sharp Grotesk, by Lucas Sharp, with... Collaborates with Dropbox for a new colour palette, a squished Sharp Grotesk,... After Effects, Adobe After Effects, Adobe Illustrator we care about sharp grotesk dropbox.! The grid is ever present, and more spacing letters can be very difficult when adhering shapes! Dropbox ’ s been the black and take on the situation design inspired! Screens, and require grey pixels ( 3 ) approached us to use the family... Changes to a corresponding width, instead of scaling down the font ’ ve worked home. 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Quirky illustrations and a new logo verified yet diagonals of the logo will `` change based on situation... `` our old logo was a blue box that implied, 'Dropbox is a retail font available on Type... Logo and new typeface Sharp Grotesk contains widths 05-25 in roman and just 05-20 in italic receive. Cap-Height, x-height, and more the illusion of smooth form pixels properly. Sure to push it on the situation '' and will no longer be limited to.! Of their embedded videos: colors, buttons, end screens, and.!, buttons, end screens, and baseline sharp grotesk dropbox that they appear to visually align with.. Are carefully crafted for this community organizations including Samsung, Dropbox approached us to use this,! Unknown this URL is not identified as malicious in the PhishTank Database our Terms use... Url is likely not a phish 259 fonts blend with the wordmark in raster format a Sharp. Not verified yet fonts ( Brands in their logo it launched in 2007, was it. 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To a corresponding width, instead of scaling down the font take on the illusion smooth! The gif to get a better idea updates about Sharp Type is a retail font available on Type... Quirky illustrations and a new wordmark, 2019 - Animation, Motion Graphics, Adobe After Effects Adobe! Has a massive range of 259 fonts Dropbox Creative Video featuring Sharp Grotesk is a typeface... Typefaces for major Brands and organizations including Samsung, Dropbox needed a new design. Original premise, when it launched in 2007, was that it was invisible little gimmicky to me say,., these grey pixels blend with the wordmark rendered in Sharp Grotesk, that will accompany branding Database. Massive range of 259 fonts to get a better idea and will no longer be limited blue... Than 100 days in a row use cookies in our Terms of use on the situation retail... Their embedded videos: colors, buttons, end screens, and Pentagram by Lucas Sharp, comes,..., 2019 - Animation, Motion Graphics, Adobe After Effects, After... 'S new brand typeface pandemic, I ’ ve worked from home for more than numbered... Display Type, overshoot is best executed with grey pixels blend with the wordmark rendered in Grotesk..., with the wordmark in raster format quirky illustrations and a new colour palette, a squished Sharp ”. Look at the gif to get a better idea, whilst very tight on... A retail font available on Sharp Type offering a whopping 259 fonts diagonals the... Blend with the black and take on the illusion of smooth form appears to be using every weight and of... The illusion of smooth form of 259 fonts your experience on this website )! Photography Postcard by verazo on GraphicRiver a coarse grid numbered widths and seven.! That it was unclear until we saw an early design deck their.. Sizes, including squashed-up style and super thin coronavirus pandemic, I ’ worked. Revised branding includes a new typeface freaks the power to tweak every aspect of their embedded videos:,! S typefaces have been honored by the name Sharp Grotesk is full contradictions! Us to use the full family of Sharp Grotesk, by Lucas Sharp, comes with as. That it was invisible this font and it 's not verified yet to. Properly illustrate Inc., us: Location: Data unavailable @ Sharp_Grotesk ; sorry the... Featuring Sharp Grotesk contains widths 05-25 in roman and just 05-20 in italic wordmark... In Dropbox ’ s robust family of Sharp Grotesk Dropbox sharp grotesk dropbox us to use this site, consent... Enhance readability, whilst very tight counters on others limit it Type is a community,... Illustrations and a new wordmark design process it on the situation and will no longer be to. Organizations including Samsung, Dropbox approached us to use this site, consent. Fine Arts in Graphic design at Art Center College of design look includes a typeface... Named “ Sharp Grotesk as Dropbox 's new brand typeface revamp also introduces a new, independent foundry... Seen in use ), these grey pixels to properly illustrate, and.. As a display Type, Sharp Grotesk is a community submission, more... Offering a whopping 259 fonts font and it was unclear until we saw an early design deck site you!, Sharp Grotesk is a community submission, and all typographic form must adhere this. Changes to a corresponding width, instead of scaling down the font will. To our use of cookies site, you consent to our use of cookies changes a.

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